The "Gangs of Lagos" premiere was more than just a film screening—it was a cultural moment, crafted to immerse, engage, and establish Prime Video as a key player in Nollywood and African entertainment.

The activation blended storytelling, marketing, and cultural engagement, transforming the event into an unforgettable experience that highlighted the vibrancy of Lagos storytelling. Through strategic experience design, interactive moments, and audience-driven engagement, the event successfully deepened brand loyalty, audience connection, and set a new benchmark for film premieres in Nigeria.