PUMA recognized the entrepreneurial spirit, resilience, and humor that define Nigerians and sought to share this story with the world. This vision led to the creation of the Spirit of Naija line—an apparel collection that embodies the essence of modern urban Nigeria.
To elevate the line's appeal, we curated a campaign that authentically reflected Nigeria’s dynamic identity. From selecting models representing the emerging urban spectrum to crafting a visually compelling layout, every element was designed to merge fashion with culture. Leveraging influencer marketing, we successfully connected with the urban narrative, solidifying the collection as more than apparel—it became a statement of identity.
PUMA Campaigns
PUMA’s collaboration with Davido celebrates his cultural impact, reinforcing the brand’s deep connection with music and style. The campaign blended dynamic visuals, storytelling, and localized engagement, ensuring a strong resonance across key markets.
This campaign successfully bridged music, fashion, and culture, positioning PUMA x Davido as a powerful statement in the sportswear and entertainment space.
The #SpinWithPUMA Challenge is an interactive fitness campaign designed to connect with audiences through sports and celebrate strength, endurance, and community.
The campaign brought together fitness enthusiasts, athletes, and influencers for an energizing spin challenge, reinforcing PUMA’s commitment to performance and lifestyle sportswear. We fostered an inclusive fitness movement through engaging digital content, influencer participation, and live activations, inspiring people to push their limits while showcasing PUMA’s role in active living and sports culture.
